Toothpaste field: Demand is rising steadily, and downstream concentration is high

Precipitated silica not only acts as an abrasive agent during toothpaste application, but also acts as a thickening agent. Its refractive index is similar to that of the toothpaste liquid system, and the paste is transparent, so it is also a good abrasive agent for preparing transparent toothpaste.

In the composition of toothpaste, abrasive agents are the main raw materials of toothpaste, and abrasive agents generally account for 20% to 50% of the total formula (by weight). According to data from the China Oral Cleaning and Care Products Association, in 2019, my country's entire industry produced 63.96% of toothpaste. Ten thousand tons. According to this calculation, my country's toothpaste abrasive agent demand has reached between 127,900 tons and 319,800 tons in 2019, and the market is vast. The demand for silica in the toothpaste industry is showing a steady upward trend. Compared with 2018, the consumption ratio of silica in the toothpaste industry increased from 2.00% to 3.22%. In the future, the consumption of silica used in toothpaste is expected to further increase. According to statistics from Qianzhan Economist, my country's toothpaste market size was approximately 25.9 billion yuan in 2017, with a compound annual growth rate of 8.64% from 2010 to 2017. Qianzhan Economist predicts that the toothpaste market size will maintain a compound annual growth rate of 6.59% from 2018 to 2023. rate, reaching 37.7 billion yuan in 2023.

According to data from China Commercial Industry Research Institute, looking at various types of toothpaste market segments in my country in 2018, toothpaste with whitening function accounted for the largest market share, reaching 28%. The main reason is that most consumers first consider the function of toothpaste. Whitening effect. The market demand for friction-type, thickening-type, and comprehensive-type products is mainly determined by the toothpaste formulas of downstream toothpaste manufacturers. Among them, friction-type products are suitable for the production of mid-to-high-end whitening toothpastes due to their strong friction and cleaning power. Compared with thickening-type toothpastes, , Comprehensive products, friction products are in greater demand. In 2018, the total output of the top ten companies in the toothpaste industry was 448,900 tons, accounting for 75.49% of the total output, indicating a high industry concentration. The toothpaste market is highly concentrated, resulting in a high customer concentration among toothpaste silica companies. According to data from the China Oral Cleansing and Care Products Industry Association, the top 10 brands in the industry in 2018 were Black, Yunnan Baiyao, Crest, Colgate, Lengsuanling, Shuke, Zhonghua, Sensodyne, Namei, and Yunnan Panax notoginseng, accounting for The ratio is over 80%.

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